When it comes to forging connections with other people, I’ve always found it . . . well, hard.
It’d be easier, let’s face it, for my introverted self to stay cloistered indoors, scribbling in my Moleskine Smart Notebook—and not say “boo” to a, er, goose (or the checkout gal at CVS, or the postman, or that entrepreneur who-shall-not-be-named- who-I’d-rrrreally-like-to-say-hi-to).
But a wise person once told me that, the more you practice something, the better you get at it—and over the years, I’ve found that to be true.
So much so, in fact, that people have LAUGHED at me mid-convo when I tell them I can be shy. Words are a’ flowin’ and I’m holding my own, so as far as they’re concerned, there’s no problem.
The thing is it’s not the conversation I struggle with; it’s making the connection in the first place.
It’s taking that leap.
Reaching out & opening up.
Here’s the clincher:
The ONLY way to forge lasting connections with others . . . is to become vulnerable.
And that’s the difficult part, isn’t it?
We fear exposing ourselves to someone else’s judgment, and it’s easier to keep schtum.
It’s that same kinda fear that keeps us from writing a regular e-mail to our subscribers, or blogging about the things that matter and that people want to read about—we worry we’ll fall short, and we don’t want to let people down.
And that’s understandable.
But what you have to remember is that:
Writing copy means having a conversation with the people you MOST want to do business with.
In juuuust the same way as I’ve learned to talk shop over the counter with local grocery store clerks, you can write copy in a way that feels natural, not forced.
It doesn’t have to feel daunting. And it doesn’t have to feel like a big deal.
Here are three ways to get your words pouring forth:
1. Write every day.
Morning, noon or night—it doesn’t matter when. But write.
Write when you don’t feel like it. Write when you don’t feel like you CAN.
And practice, practice, practice.
2. Write first, edit later.
You’ll never get anywhere if you edit as you go. Stamp out THAT bad habit, pronto.
Instead, practice stream-of-consciousness writing (Virgina Woolf did it oh, so well) . . . grab a pen & notepad (preferably a gorgeous hard-backed journal with ivory colored paper), and allow the words to cascade out onto the page.
Any words’ll do. This isn’t the time for perfectionism.
Can’t think of anything to write? Scribble ANYTHING until things get moving upstairs again.
It doesn’t matter WHAT; the point is you’re writing something.
Give yourself free rein to express yourself.
3. Strip out & replace words that aren’t doing you any favors.
Now’s the time to edit—so edit away, my friend.
Using intensifiers like “really” or “very” are lazy, let’s face it.
So look at your verbs & adjectives. What words could articulate what you’re trying to say EVEN BETTER?
Remember: the thesaurus is your friend.
Connections come in the midst of conversations.
Each one is priceless.
So go forth and converse.
I promise you won’t regret it.
About the Author
Nikki Groom is an ink-slinger & digital scribe who writes extraordinary copy for extraordinary women entrepreneurs.
Touted as “THE Copywriting Artist to Watch”, she’s written for online luminaries, bestselling authors, and a hoard of relationship experts, transformative artists, spiritual coaches, business strategists, and inner-beauty advocates.
She believes that financial independence is sexy as hell and that EVERY woman deserves her own success.
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